Rothschild & Co opens Dubai office as it eyes slice of DIFC client’s $3.5tn capital.

Rothschild has launched a wealth management office in Dubai to boost its offering to local clients as well as wealthy individuals in the region, it said on Tuesday, following other financial institutions tapping into the growing market.

The new office, already operational, will cater to ultra-high-net worth families, entrepreneurs, charities and foundations, the bank said in a statement, adding its Geneva-based Middle East team will now be flanked by local advisers.

Western wealth managers have increased their presence in the United Arab Emirates as its ease of doing business, convenient time zones, and tax-free status has attracted an increasingly diverse pool of investors.

“As a financial centre with impressive demographics and a growing GDP per capita, Dubai is a very attractive market for Rothschild & Co.,” the bank’s Head of Wealth Management for the Middle East Sascha Benz, who will head the office, told Reuters.

Dubai’s “international positioning as a financial centre covering the Middle East region makes it increasingly interesting for wealthy foreigners and institutions,” Benz said, adding the new office aims to serve clients including “local (merchant) families with succession needs”, international families, family offices, and tech-focused entrepreneurs.

Saeed Al Awar, Partner and Head of the Middle East at Rothschild & Co, stated: “This expansion signifies Rothschild & Co’s increasing commitment to the wider region by bringing another of its key businesses here, building upon our strong and leading presence in the Middle East and in the financial advisory space. The expansion will enable us to directly and strategically provide holistic advice to families and entrepreneurs on their long term journey.

Rothschild follows other banks launching or expanding their wealth management offering from Dubai. In September, JPMorgan set up a private banking team in Dubai and Banco Santander private banking launched a new office in the city’s financial centre DIFC.

UBS said a few months earlier it was boosting its wealth management team in the Middle East, joining expansion efforts by other banks such as Deutsche Bank.

About Rothschild & Co, Wealth and Asset Management 

Rothschild & Co is family-controlled and independent and has been at the centre of the world’s financial markets for over 200 years. With a team of c.4,600 talented financial services specialists on the ground in over 40 countries, Rothschild & Co’s integrated global network of trusted professionals provide in-depth market intelligence and effective long-term solutions for our clients in Global Advisory, Wealth & Asset Management, and Five Arrows, its alternative assets arm.

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